MESSAGING

Ready to get to work and share your story? Let’s review what you want to say and make a plan on how to say it.

HERE’S HOW:

• Outline what you want to communicate and get across

• Identify the audience(s)

• Define value proposition

• Clarify key differentiators

• Ensure consistency

• Key message and/or talking points development

• Template for materials – press release, media alert, boiler plate, pitch