A look at what it takes to get coverage from the relevancy of the story you’re sharing to the role that your relationships with reporters plays into it.

This week, a UK businessman reached out asking all about how to get coverage, how often to reach out to reporters and everything in between. Let’s get on pointe…

In this week's ON POINTE WEEKLY, a solopreneur asks for advice on how and where to start connecting online to build a community as she works to support her community of mothers.

On this week's ON POINTE reel, a first-time freelancer asks if they should keep track of what they're working for a client even after signing a contract. Hint: the answer is yes!

On this week's ON POINTE reel, a boutique firm needs guidance on how to approach contract renewals and extensions with clients to avoid the awkward and often pushy nature of the conversation.

On this week's ON POINTE reel, a marketing firm with International brains behind it asks to understand what it takes to get their story covered in media publications.

On this week's ON POINTE reel, a design and branding focused agency asks to understand how PR pros navigate a crisis and avoid pitfalls that companies 'in trouble' make.

On this week's ON POINTE reel, an overworked agency employee reached out needing some help navigating how to manage workload, company demands and client expectations.

On this week's ON POINTE reel, a European-based agency reached out needing some help navigating how to manage client proposals.